Behind The Brand

EPØKHE is an Australian Surf / Fashion eyewear brand that was founded in 2012 by Filmmaker Kai Neville & professional surfers Dion Agius & Mitch Coleborne.

Good pals since late teens the trio have been travelling and creating together for over a decade. During the shooting of Kai’s 2010 film ‘Modern Collective’ talks of creating a brand spawned. Creating something of their own, something new with creative control. Scoping the marketplace there was a substantial hole in the eyewear industry for a youthful fashion premium eyewear brand.

Simply not being able to find eyewear they and like minded friends would wear they set out to create a premium eyewear brand. A brand that offers styles that excite and uses the finest sustainable material. A focus on quality, design and ethical production methods were important from the beginning.  

Answering to only each other EPØKHE was started with no investors just drained bank accounts and a big idea. The brand is real.

In the beginning the brand was small. 8 styles were conceptualised and produced. The brand has grown quickly, generated a cult following and expanded into new territories worldwide.

Wanting to portray a feeling and a belief in EPØKHE was organic — a group of surfers and artists and filmmakers on the fringe who’ve defined themselves as the modern tastemakers in a lifestyle searching for identity. They had the desire to create something outside of the usual and traditional surfing product.

( Epokhē “suspension” [1] )

The theoretical moment where all judgments about the existence of the external world, and consequently all action in the world, is suspended.

EPØKHE is foreign, unknown & original. The team wanted a creative world behind the brand. A creative outlet of surfing, design, art & film. The external world of EPØKHE was born.

All EPØKHE frames are designed by Kai and Dion and are inspired by their constant travels with friends, peers and some of the most influential people in the industry. Being in constant contact with this group who are some of the most amazing surfers, filmmakers, photographers and seeing what they are wearing gives them an insight and inspiration for new frame.


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